Success isn’t a destination; it is a path towards the life you want to live. Operating a successful mobile storage business begins by learning how to build brand awareness so that your customers think of your business the next time they need your services. It is a long-term strategy that needs to be incorporated in your business plan from Day 1. There are no fast and easy rules to follow, and what works for one business might not work for the next. That said, the following are seven highly effective methods for building brand awareness in practically any market.
1. Publish Infographics
Modern attention spans can be measured in seconds. Infographics show your customers all the information they need to know about your services, pricing, and what you can do for them. When properly designed and formatted for both web and mobile viewing, they are a highly effective tool for building brand awareness of your mobile storage operations.
2. Incentivize Referrals from Partners
Building partnerships is an efficient and effective method of getting your name in front of customers. When you offer incentives to partners for referrals, you give them a tangible reward for referring your business to their clients. As their affiliate revenue climbs, they will eagerly recommend your services to everyone they do business with.
Signage is more than the shingle you hang outside your business. The best signage is mobile storage. Car wraps, door decals, window shades, cup koozies, keychains, etc. These mobile signs will get used, and get noticed. These types of mobile advertising will generate returns far beyond your advertising investment.
4. Yard Sales
Got stuff? So does everyone who has stuff stored in your mobile storage facility. Hosting a periodic yard sale allows your customers to get rid of things they no longer need or want. But more importantly, it brings new people in so that they can see your operations and learn about your business.
5. Expert Advice
Whether a customer has moved once, twice, or a hundred times, there is always something they can learn. By sharing what you know via podcasts, videos, moving guides, and presentations at home shows, you create an opportunity for your customers to learn. If they learn something valuable, they will give you a call when they get ready to make a move.
6. Create a Memorable Experience
Customer service is the cornerstone of your mobile storage business. Customers who have a good experience will remember it. In turn, they will tell their friends, family, and colleagues everything they need to know about your services. Word of mouth referrals build brand awareness that is stronger than any other form of marketing.
7. Community Involvement
Sponsoring local sports teams, buying an animal from the auction at the county fair, donating services (directly or via auctions) to charity organizations, and volunteering are fantastic opportunities you don’t want to pass up. These forms of positive advertising build brand awareness and trust. It’s a powerful combination that can take your business to the top.
Each of these seven strategies for building brand awareness should be viewed as continual processes. They are not one-shot deals. It is important that you actively work to keep your name in front of prospective clients. Once these efforts start rolling, don’t ease off the gas. As the momentum builds, it will take your business to new heights. Gradually, your business will become the only mobile storage business customers in your area think about.