The Internet is a vast ocean of leads if you know where to look. The problem is that the ocean is so vast that you can spend a considerable amount of time looking for the places that generate steady leads for your business. When it comes to moving company leads, the following are some places that are worth digging into.
Your LinkedIn account will give your business a professional profile that can link you to affiliates, such as realtors, contractors, disaster relief companies, and other businesses that are related to your own. It is worth taking the time to establish your profile and build it into a place where potential partners and affiliates can learn more about your business and the services you provide. Moreover, you can publish posts here via the publishing feature and gain considerable reputation points in the process.
Get involved with community pages in your area. Pages run by the Chamber of Commerce, civic groups, such as Kiwanis and Rotary Club, real estate agencies, and area businesses offer a wealth of information regarding things that are happening in the community. Moreover, get involved with Facebook groups in your community as these can help establish your brand reputation and authority. The key to generating leads via Facebook is networking, and the stronger you build your network, the more moving company leads will walk through your door.
It’s a good idea to keep advertisements for your services active on Craigslist. The site is a “go to” site for many people, and having an active advertisement under the “services” section will help you capture business from clients who may not otherwise know about your operations.
Sites, such as ezine and other trade publications, provide quick and easy tips for people looking to move. By publishing posts here and elsewhere, you establish your business as an expert in the field. Make sure your posts are SEO friendly and potential clients in your area will discover your posts when they are ready to move and purchase moving services.
The International Association of Movers, American Moving & Storage Association, National Portable Storage Association, and state associations are places you most definitely want to look at getting involved with. These associations will keep you up to date with industry trends and latest developments. Moreover, clients looking into your reputation will see your affiliation with these associations, which will establish your business as a reliable and trustworthy provider of moving services.
Webinars and Forums
It’s a good idea to create a series of webinars and participate in online discussion forums related to moving and the moving industry. Webinars can be published via a number of platforms, and these will continue floating around long after they have been created. These create long-term exposure as they will generate a slow trickle of leads as long as they remain on the web.
An active website is one that Google pays attention to. Having an active, SEO-friendly blog that is updated on a regular basis bumps your business up in the search results. When customers look for moving services in your area, your business will come up at the top, which is right where you want to be.
In the end, there are an enormous number of ways to generate leads online. The key to determining what works for your business is to test the waters and track your efforts. Discovering what generates moving company leads and what doesn’t for your business is a bit of trial and error, but it is worth the time and resources to explore all of the potential options.