There are good moving companies, and there are great companies. Companies that stand tall on the upper echelon of the tier are the companies that go above and beyond to deliver a superior level of quality and service. In the 21st century, there are plenty of ways to enhance your services and make it more valuable for clients. From investing in high-grade moving equipment to going the extra mile, the following are some things every business can do to “up their game.”
Invest in a great website
A solid and easy to navigate website is essential in the modern world. A good website makes it easy for clients to find the information they need related to billing, shipment location, and pick-up and delivery dates. Your website should be “friendly,” which means that it should be visibly appealing, straightforward and to the point, and it should be written using common lingo instead of industry jargon. Finally, it is of the utmost importance that your website is mobile-friendly and able to securely accept payments from clients.
Offer Relocation Assistance
Moving is stressful and requires finding everything from new housing to schools for the kids. Adding relocation assistance is a big investment of time, but it is an investment that can pay off over the long-run. By developing tiered levels of relocation assistance services, you can offer clients the assistance they need at a price they can afford. Typical services might include area orientation, assistance finding homes for sale/rent, setting up utilities, etc. Moreover, you can use this as an opportunity to develop partners and affiliates in the areas where your clients most frequently move into.
Utilize High-Quality Moving Equipment
Investing in high-strength mobile storage containers, high-grade padding, and other moving equipment is an investment that you can use to market the superior quality and safety of your services. Every client wants their possessions to arrive in one piece. By highlighting the quality of your equipment you will reassure them that everything from grandma’s heirlooms to the fine china won’t be damaged during transport.
Offer Specialized Moving Services
Consumers have amassed a wide variety of possessions ranging from art collections to case upon case of fine wine. When it comes time to move, companies that have the knowledge and capability to move custom shipments have an advantage over the competition. Developing specialized expertise can also help you expand into new, potentially lucrative demographics.
Moreover, be willing to “go the extra mile.” While you can’t cater to every request and need, there are many that you can. By staying flexible and pricing these service out, you can offer “extra mile” services without negatively impacting your bottom line.
Focus on Communication & Availability
Even more valuable than top-of-the-line moving equipment is communication that is straightforward and to the point. Customers don’t want pre-recorded messages and canned responses when they move; they want real people who can answer their questions and concerns in real-time. The greater your availability, the more satisfied your clients will be. Moreover, investing in easily remembered 800 numbers and after-hours call center services gives your clients the 24-hour access that will help them sleep easier at night. From a business standpoint, the peace of mind you offer clients is as valuable as money in the bank because it translates into more business and increased revenues.
Moving companies that invest in reliable moving equipment will go far. Moving companies that do this and are willing to expand their services will go even further. Companies that develop the skills and services clients need will have the opportunity to generate revenue that can surpass the competition.