Mobile storage is a fast-growing industry with considerable profit potential. It is an industry where even the smallest operators can compete effectively with “the big boys.” Savvy operators who identify the demographics in their region and deliver the services they need can achieve stupendous results. To that end, the following are answers to many of the frequently asked questions you will want to know before entering the market.
1. Mobile storage isn’t only for moving.
People don’t just use mobile storage units for moving from one home to another. People who are renovating their home, preparing to downsize, or making temporary space for out-of-town guests also benefit from the convenience portable storage units provide. The same is true for companies preparing to archive records, renovation companies making space in order to complete remodeling projects, or disaster response crews looking to safely store salvageable possessions for clients.
2. Size and construction matter.
No two containers are created equally, and these sizes can vary considerably from one unit to the next. As with permanent storage units, a mobile storage operator is required to offer several sizes so that clients can choose the one that is right for them. This means that operators need to calculate the size and quantity of the containers they want to add to their fleet and then target their marketing efforts accordingly.
Moreover, the type of containers offered are just as important. Containers are made from wood, metal, or composite plastics. Containers should be chosen based on the types of clients you are going to provide them to and the climate you plan to operate within.
3. Security is key.
The safety and security of your locations is one of your client’s top concerns. It is something you need to lock down and inform you clients about. While you never want to give away the secrets of your security system, giving a broad view of the security you have will give them peace of mind. Moreover, the stronger your security is, the lower the price of your insurance premiums will be.
4. Customized contracts are a plus, but there is a limit to customization.
Client A might need storage for a month, while Client B might need storage for a year. Client C might need climate-controlled storage, while Client D might need long-term storage with delivery in another state. This poses a challenge for operators and can have a significant impact on the bottom line. For this reason, it’s best to identify your target demographics and offer contracts that best meet their needs. Operators who try and please everyone with too many contract options will quickly find their profitability decline.
5. Digital tech helps considerably.
Modern business depends on speed and efficiency. For mobile storage providers, this means having solid tracking software, web portals for processing payments, and multiple channels of communications your clients can use to contact you. The more you integrate technology into your operations, the more competitive you will be in the marketplace.
Mobile storage is an industry with plenty of opportunities for savvy operators to take advantage of. This is true whether it is being added as a new feature for an existing self-storage business or professional moving business, or whether it is being offered as a standalone new business. With more Americans moving, renovating their homes, or seeking to create a little extra space in their homes, there are plenty of possibilities for you to train your sights on a market with ever expanding market potential.